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ASM

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Leading Our
Regional Sales Force

Lead a Team of TSMs & Own Your Area's Growth

An Area Sales Manager (ASM) oversees multiple Territory Sales Managers across a larger area, translating company strategy into on-ground execution. ASMs own area-level targets, mentor and manage their TSM team, and are the key escalation point for anything the territory level can't resolve.

Team Leadership Area-Level Targets Strategy Execution Escalation Handling

Regional Leadership Role

Where an ASM Fits in Our Business Network

Company

ASM

TSM

MD

DT

Retailer

What You'll Do as an ASM

Lead a TSM Team

Manage, mentor and review the performance of multiple TSMs in your area.

Own Area Targets

Take accountability for activation, transaction volume & revenue targets across the area.

Execute Company Strategy

Roll out new products, campaigns and processes across your TSM team.

Handle Escalations

Resolve issues TSMs can't close, and liaise with head office for complex cases.

How the ASM Role Works

1

Get Appointed as ASM

Promoted from TSM or hired based on regional sales leadership experience.

2

Build & Align Your Team

Manage a team of TSMs and align them to company targets and processes.

3

Deliver Area Results

Track performance across your area and drive consistent, compliant growth.

Why Join as an ASM

Leadership Role

A team of TSMs reporting directly to you.

Fixed + Incentive Pay

Attractive fixed compensation plus performance incentives.

Strategic Input

Direct influence on regional growth plans and strategy.

Fast-Track Growth

A clear path toward senior regional or state-level roles.

Estimate Your ASM Income

ASM Income Calculator

Fixed payout plus your override on your TSM team's incentive

Fixed monthly payout (₹) 45,000

TSMs under you 6

Avg. monthly incentive earned per TSM (₹) 10,000

Your override % of team incentive 10

Estimated Daily Income

₹0

Estimated Monthly Income

₹0

This calculator is illustrative only, based on a typical fixed payout plus team-override structure, and does not guarantee earnings. Your actual compensation structure will be shared in your offer letter/agreement.

ASM Responsibilities & Compliance

As the regional leader responsible for an entire area, ASMs must:

Ensure every TSM in your team follows KYC & onboarding due-diligence for new partners.

Monitor your area's network for RBI/NPCI transaction-limit and authentication compliance.

Investigate and report fraud patterns or repeated partner violations within your area promptly.

Maintain accurate area-level MIS (activations, transactions, escalations) for company review.

Uphold the company's code of conduct across your entire team's field interactions.

Escalate any compliance concern to the company's compliance team without delay.

This information is provided to help ASMs understand their responsibilities and is not exhaustive. Always refer to your latest offer letter/agreement and company policy documents.

Who Can Become an ASM?

Prior experience as TSM or equivalent field sales leadership role

Proven team management & target-achievement track record

Willingness to travel across the assigned area

Strong understanding of digital payment products (AEPS/DMT/BBPS/UPI)

Apply for Area Sales Manager Role

Lead a regional team and drive our partner network's growth across your area.

Apply Now Contact